
Durham Food Hall
The Durham Food Hall brand was inspired by its location within the historic Liberty Warehouse—one of the oldest tobacco warehouses and auction sites in Durham. Steeped in history, the bitmap pattern fills the tobacco leaf, pulled from the original Liberty Warehouse sign. Creating a robust brand that can be both modern and vintage, allows even a simple “WiFi” sign fun character.

A reproduction of the original Liberty Warehouse Sign—the inspiration for the tobacco leaf logo—hangs in the hall




